#357 - CTA Psychology: What You Need To Know For More Replies

In this episode, Jack and Jeremy discuss strategies for crafting
effective cold outreach emails. They explore the concept of using
a high-commitment request followed by a lower-commitment one to
increase your chances of getting a positive response. They also
delve into the importance of testing different variations of your
call to action (CTA) to optimize your outreach campaigns.


 


Key Topics Discussed:


The door-in-the-face technique

Applying the door-in-the-face technique to cold outreach

Different variations of CTA

testing the order and format of CTAs

Testing is Key



 


To learn more about crafting the perfect cold outreach email,
check out the course at https://course.quickmail.io/


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