#384 - Cold Outreach Updates: AI Personalization, Spam Issues and Scaling

This "water cooler" episode features a fun, free-flowing
discussion between Jeremy and Jack on the current state of
personalization at scale in the B2B lead generation space. They
explore the use of AI, effective profile/messaging strategies,
and how the landscape may evolve in the future.


 


Key topics discussed:


Experimenting with personalized Loom videos for connection
requests

The importance of reviewing a prospect's profile/background
before outreach

Crafting effective LinkedIn profile headlines and email
signatures

Balancing automation/AI with personalization and authenticity

Predictions on how personalization at scale may become less
"special" over time



 


This lively conversation touches on many relevant issues for B2B
marketers and sellers. The key takeaway is the importance of
mental flexibility - being willing to constantly adapt, try new
tactics, and not get complacent in an industry that is
continuously evolving.


 


About the hosts:


Jack Reamer founded SalesBread.com – the lead generation agency
that brings B2B companies 1 lead per day by sending
ultra-personalized LinkedIn messages and cold emails. Show
listeners can book a free, 15-minute lead generation brainstorm
session here: https://salesbread.com/contact/


Jeremy Chatelaine founded QuickMail.com – the most performant
cold email platform to get replies, thanks to industry-leading
features such as Deliverability AI and Advanced Stats. Start your
trial today here: https://quickmail.com