#386 - How to approach holidays for your cold outreach campaign?

This episode discusses strategies for conducting cold outreach
during the holiday season, such as the best days to send emails,
whether to pause campaigns during holidays, and opportunities to
connect with prospects in a more personal way.


Key topics discussed:


Data on email performance based on send days

The pros and cons of maintaining cold outreach campaigns
during holidays like Thanksgiving and Christmas

Differences in email performance over the holidays based on
industry

Ideas for more personal outreach during the holidays



Jack and Jeremy encourage listeners to think creatively about how
they can reconnect with customers and prospects during the
end-of-year holiday period, whether through email, phone,
physical mail, or other personalized outreach. They wish all of
their listeners successful outreach and a happy holiday season.


 


About the hosts:


Jack Reamer founded SalesBread.com – the lead generation agency
that brings B2B companies 1 lead per day by sending
ultra-personalized LinkedIn messages and cold emails. Show
listeners can book a free, 15-minute lead generation brainstorm
session here: https://salesbread.com/contact/


Jeremy Chatelaine founded QuickMail.com – the most
performant cold email platform to get replies, thanks to
industry-leading features such as Deliverability AI and Advanced
Stats. Start your trial today here: https://quickmail.com