PDX Real Estate EP151: Conquer Client Retention (and Engage New Prospects!)—with Scott Fouser of Househappy

The average person lives in a home for about 7 years. And agents
and lenders need to stay top of mind, so we’re there when the
client is ready to move again.


However, 88% of people forget their real estate team less than a
year after closing.


But what if there was an easy way to stay engaged with clients
and support them in taking care of their home—with very little
effort on your part?


Scott Fouser is Chief Revenue Officer of Househappy, a tech
platform that helps real estate professionals stay in front of
their homeowner-clients through the gift of concierge home
maintenance services.


On this episode of The Portland Real Estate Podcast, Scott joins
hosts Joe Fustolo and Steve Nassar to explain how the Househappy
concierge connects homeowners with trusted service pros, giving
your network of contractors first dibs on open jobs and
coordinating the transaction in-app.


Scott discusses what’s included in the agent-branded emails
Househappy sends clients and shares his response to REALTORS who
worry that a bad experience with a contractor will be associated
with them.


Listen in to understand what differentiates Househappy from
platforms like Angi or HomeAdvisor and find out if Scott’s team
can help you engage with new and existing clients to conquer
client retention and grow your real estate business!
Key Takeaways

How Househappy keeps agents and lenders top of mind with
homeowners


The role the Househappy personal concierge plays in finding
homeowners a trusted service pro


How agents and lenders can refer their network of service
professionals through Househappy


The process Househappy uses to notify contractors about open
jobs, send homeowners bids and schedule services


What’s included in the emails Househappy sends clients (and why
the open rate is over 50%)


Why an agent might use Househappy rather than asking homeowners
to contact them directly


How Househappy notifies agents when a homeowner might be selling


The cost of a Househappy subscription package for agents and
lenders


Scott’s response to agents and lenders who worry that a bad
experience with a contractor will be associated with them


What differentiates Househappy from Angi or HomeAdvisor (and how
it improves the user experience for homeowners)


Househappy’s ecosystem of 104,000 contractors across the US and
what the concierge does if they don’t have a service pro in a
particular area


How Househappy vets contractors to ensure they live up to a
certain standard


The onboarding process for agents and lenders to set up a
subscription to Househappy


The best way to gift your clients and prospects a Houshappy
account


How to use Househappy to farm a neighborhood and generate new
business
Connect with Scott

Househappy


Househappy on Instagram


Househappy on Facebook


Scott on LinkedIn
Connect with Joe

Soldera Properties


Joe on LinkedIn
Connect with Steve

Steve’s Team at Premiere Property Group


Steve on LinkedIn
Resources

Masters in Real Estate Facebook Group


Househappy for Agents & Lenders


Sarita Dua on The Portland Real Estate Podcast EP125


Black Knight


Tammy Wittren on The Portland Real Estate Podcast EP146


Open Houses Direct