PDX Real Estate EP157: How to Stay on Top of Industry, Market, and Tech Changes—with Ken Perry

Have you been wondering how to stay on top of all the industry,
market, and technology changes in today's real estate world?


Understanding market trends, compliance, and leveraging
technology has never been more critical. It's not just about
navigating the legalities; it's about thriving in a market that
demands adaptability, foresight, and integrity.


What are the emerging market trends and technological advances
that can benefit today’s real estate professionals? 


Ken Perry, a former lender turned trainer, speaker, outstanding
podcast guest and host, and compliance expert, stays on the
cutting edge of the industry.


His company, Knowledge Coop, specializes in keeping lenders at
the top of their game with compliance, continuing education,
technology, market trends, and lessons in leadership and life.


In this episode of The Portland Real Estate Podcast, Ken joins
hosts Joe Fustolo and Steve Nassar for a masterclass on the
fast-moving real estate industry. He shares insights into
navigating the complexities of today's market with confidence and
integrity.


We also discuss the NAR lawsuit, how to use technology ethically,
and the benefits and dangers of the AI world. We touch on
election-year interest rates and have a little fun with some of
the Best of Masters topics.


Tune in for a conversation that's bound to inspire and equip you
for the road ahead in real estate.


Key Takeaways


Compliance is just a portion of what Knowledge Coop does. It's
more about helping the real estate industry 


What realtors aren't doing right include not properly
understanding or following RESPA (Real Estate Settlement
Procedures Act)  


Realtors shouldn't quote interest rates without disclosures or
technology that posts real interest rates


Ken's podcast, Lessons From Last Time, provides listeners with
strategies for resilience


How this downturn is worse than 2008 with the lowest amount of
units sold since 1995


How the real estate and mortgage industry need to take some
responsibility for the low numbers and reach out to help
potential buyers


How buyer behavior is influenced by FOMO (Fear Of Missing Out)
and FOBO (Fear Of Better Options) 


Activity increases when rates go down, but rates like in 2021
probably aren't in the future


During election years rates are usually artificially lowered or
not spiked


Ken shares his theory from Best of Masters about the NAR lawsuit
and how it's framed as consumers being harmed


A buyer's agent needs to be able to explain their worth to the
client, some are going to the lender’s side


Knowledge Coop and Zillow now have AI products


With the emergence of deep fakes and AI, we need to be skeptical
of everything


Connect with Ken


Knowledge Coop


Lessons From Last Time


Ken on LinkedIn


Ken on Facebook


Email info@knowledgecoop.com


Connect with Joe


Soldera Properties


Joe on LinkedIn


Connect with Steve


Steve’s Team at Premiere Property Group


Steve on LinkedIn


Resources


Estie Briggs on Work-Life Balance


Zillow's New AI-Powered Natural-Language Search Is A First In
Real Estate


Cooper AI Assistant


The Joe Rogan AI Experience


Aligned Showings