How Tim Hortons Came to Thailand [Season 4, Episode 22]

Thailand's food tastes have changed a lot since Greg and Ed
first got here two decades ago, and in that time, things have
gone international, yo! With this in mind, Greg interviews Nick
Wattanavekin, who opened the first Tim Hortons, the iconic
Canadian donut shop, in Thailand just a few short months ago. The
journey from investment banker to restauranteur is a long one,
but Nick explains how he transitioned from his early career to
franchising restaurants in Thailand, discusses how much Bangkok
has changed in the last twenty years, and what drives the
increasingly cosmopolitan palette of Thai consumers.


Nick then goes into detail explaining just how one brings a
"famous overseas" but not "famous in Thailand" brand to Thailand,
including consumer research, business plans, market
strategies...and what happens when those famously long lines
outside of hip new places go away. And of course - why Tim
Hortons? If you're Canadian, you get it, but if not...well,
Nick's done his research.


The boys wrap up talking about some of the unique
characteristics of the Thai market compared to other Tim Hortons
locations around the world. 


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