Building a Thai YouTube Channel for Kids Into a Family Business [S5.E30]

On this episode Greg chats with his buddy Jesse Davis. You
might not know Jesse's name, but if you have kids, chances are
they know his daughter. 


About four years ago Jesse and his daughter started
Brianna's Secret Club, a YouTube channel aimed
at kids where Brianna and her pals do things like unwrap gifts,
play with toys, build stuff, and do other kid-related things. The
channel took off, and soon became a full-fledged family business,
with budgets, schedules, assistants, and studio time. As of this
airing, the channel has nearly 7 million subscribers, among the
most popular YouTube channels in Thailand.


Greg and Jesse chat about being judged by the YouTube
algorithm, how a 'quick video' is never quick, the balancing act
that played out between an office job and this new venture, and
how Jesse and his wife ensure their kids stay grounded and treat
this as a real job, with real responsibilities. 


Lots of people come to Thailand with a camera in-hand and
dreams of a content empire, but as Jesse explains, it looks easy
to the casual viewer, but the work that goes on behind the scenes
and behind the screens is anything but.


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