Promoting Plant-Based Sustainable Living in Bangkok [S6.E17]

Ed interviews Max and Jo Hellier of Root the Future, a
small social enterprise based in Bangkok that promotes
sustainable living and plant-based diets. Max and Jo begin with
their origin story: Jo, a vegan and former model, and Max, a
'video dude,' developed a business concept for a boutique hotel
in Thailand that had to be abandoned during COVID. Subsequently,
they combined their talents and started producing social media
content expressing their concerns over climate change and their
preference for a plant-based diet.


One thing led to another and soon 'Root the Future' was
born. (Don't ask about the name - just roll with it.) Their
Instagram-friendly content soon developed a large following among
expats in Thailand, and over time they developed relationships
with Thai partners, including vegan restaurants and local
producers of plant-based food. Max and Jo explain that their
driving ethos is 'accessibility': showing that being planet
friendly is quite an easy thing to do, simply by moving what you
eat more in the direction of plants as opposed to animal
products. 


The couple discuss their love of Thai food and how easily
it can be converted to being wholly vegan, the pros and cons of
'jay' food in Thai culture and society, and their promotion of
sustainability 'markets' that, god forbid, are NOT the same as
farmer's markets. 


Check into their Instagram feed at
instagram.com/rootthefuture/ or their website
at www.rootthefuture.com to see some
quality planet-loving content by two expats in
Thailand. 


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