LTM 93: Our Marketplace survey: What the European Platforms have in store for 2025

Welcome to 2025! In the first episode of “Let's talk Marketplace”
this year, Ingrid and Valerie have ventured an outlook on the
coming 12 months in the marketplace business. To do this, they
asked various relevant marketplaces about their plans and to-do
lists for 2025. The top topics on the agenda in 2025 will again
be internationalization and the markets in Central and Eastern
Europe. For example, Douglas wants to expand into Lithuania and
Hungary, MediaMarktSaturn into Poland and Turkey. In addition,
providers such as BOL and B&Q are courting partners from
other European countries. Other topics include logistics,
technological challenges and retail media, where Amazon is once
again leading the way with video advertising.





Note from the sponsor Taxdoo:


With the new year, a number of VAT-related topics will become
important for marketplace merchants: for example, the uniform VAT
ID planned for the beginning of 2025 will not come until 2028.
However, the first checks at the one-stop shop are likely to be
carried out this year. It is also important to strictly adhere to
the OSS deadlines; there are no deadline extensions due to
holidays! New at Amazon: For services provided by Amazon Germany,
the classic input tax deduction now applies and the reverse
charge procedure no longer does. But be careful: it still applies
to all other European Amazon marketplaces. The TaxTech provider
Taxdoo offers assistance with such questions:
https://www.taxdoo.com





Chapters:


03:06 Reflecting on 2024: Achievements and Growth


08:57 Marketplace Players: Insights for 2025


11:56 MediaMarkt's Expansion and New Verticals


14:59 Kaufland's International Growth and Marketplace Efficiency


17:59 eBay's Strategy to Attract Younger Sellers


21:00 Scroutz‘s Success and Future Plans


23:01 International Marketplaces: Opportunities and Challenges


26:14 Local Heroes: The Case of Globus


27:50 Redcare Pharmacy: A Quiet Player in the Market


30:22 Douglas: A Shift Back to Core Competencies


33:08 B&Q: Expanding Horizons for International Sellers


34:45 Outlook 2025: Hot Markets and Categories


38:18 Emerging Services and Trends in E-commerce