The Interview: Birchbox

To many, buying makeup can be confusing, expensive, and
inconvenient. Birchbox founders Hayley Barna and Katia Beauchamp
thought so too. A decade ago, they envisioned a way for customers
— just like themselves — to easily and efficiently try, learn
about, and purchase beauty products online. And so beauty
subscription service Birchbox was born.


Today it has more than 4 million subscribers and customers around
the world. It has also expanded its offer into male grooming —
allowing it to tap into an enormous group of underserved
consumers.


In this special episode of The Interview Series, recorded in New
York earlier this year, Birchbox COO, Pooja Agarwal sits down
with US host Dave Evans. She explains how this pioneer of the
subscription model has evolved and continues to remain on the
cutting edge of the customer experience. Looks ahead to what lies
in store as it embarks on its next exciting chapter. And shares
the story of her own remarkable journey in retail.