The Interview: Joe & Seph’s, Director & co-founder Paul Sopher

In this episode of The Interview series, recorded at
Spring Fair 2022, host Mark Faithfull sits down
with Paul Sopher, co-founder of gourmet popcorn brand Joe &
Seph's. He shares the intriguing story of how a trip to the US
led to the transformation of the UK popcorn category, his
experience of life in a fast-growing family business, and advice
for wannabe entrepreneurs.


From humble beginnings is an entrepreneurial family startup in
the founders’ kitchen. gourmet pop up brand Joe and Seph’s is now
available around the world and enjoys a loyal and growing
following for his meticulously produced popcorn.


Despite the company's success and expanding range of product
lines, it remains singularly committed to one thing: creating the
best tasting popcorn possible. That focus has helped to reinvent
a category, taking the word of popcorn far beyond simply being a
moorish movie treat.


So grab a bag of popcorn (Joe & Seph’s, of course), sit back
and enjoy this episode.