The Interview: Little Moons, CEO & co-founder Vivien Wong

In this episode of The Interview series, host Karl McKeever sits
down with Little Moons CEO and co-founder Vivien Wong.


Vivien Wong and her brother Howard can thank a random TikTok
video for delivering a huge boost in demand for Little Moons,
their brand of frozen mochi balls.


As children growing up in their parents’ bakery in London, Vivien
(and her brother Howard), were surrounded by a passion for
creating amazing food and learnt how the little things combine to
make a big different. From finding the best ingredients to always
innovating with techniques and flavours.


In 2010, they set up Little Moons; making a Japanese-inspired
dessert called "mochi”. After enjoying steady growth, the company
set up a Little Moons TikTok account and began posting videos…
and then things began to get really interesting. Soon they had
over 500 million views, sales skyrocketed by 2,000%, and the
London-based business hit £36m in retail sales in the year to
July last year.


Discover the success story of this TikTok (and taste) sensation,
as we speak to its CEO and co-founder Vivien Wong.