The Interview: UGG, VP of Global Marketing Carole Diarra

The Interview: UGG: In this episode, host Karl
McKeever is joined in conversation by the Vice President
of Global Marketing for global lifestyle brand UGG, Carole
Diarra.


UGG boots are back. But in truth, they never really went away.
The brand has enjoyed several ‘fashion moments’ since it first
rose to popularity back in the 1970s, and once again became one
of the hottest (and the warmest) footwear trends of 2022.


Today, UGG is a two-billion-dollar company with numerous sales
outlets worldwide. Building a modern brand means constantly
evolving. For UGG that’s meant both a constant and progressive
focus on cultivating a community, inclusivity, and brand delivery
with authenticity – central tenets of UGG’s continuing success
story.


Diarra reflects on how a brand can stay relevant in today’s
uncertain times, and the enduring principles that make great
brands stand out. She also shares the story of her own personal
career journey that saw her spend 15 years in New York honing her
skills at L’Oreal, before eventually settling in her current role
(and into a new life) in Paris.