The Interview: Spotify Head of Industry – Retail Vertical, John Gregory

The Interview: In this episode of The Interview
Series, host Karl McKeever is joined by John Gregory, Head of
Industry – Retail Vertical at Spotify.


From bombs to beer to Bloomingdale’s. Gregory has enjoyed a
varied and storied career that has seen him involved in
everything from the F-15 fighter program to the role of VP
Marketing at the US luxury department store chain.


Responsible for developing solutions for retail clients, Gregory
collaborates closely with Spotify’s internal teams to drive the
development of leading-edge solutions for retail clients, while
also advising on how best to address the needs of all
sub-categories within the industry.


We explore the secrets to delivering a successful digital
customer experience; how technology and data can be used to truly
understand the individual and can appeal to consumer senses and
emotions; and what retailers can do to inspire consumers through
the joy of discovery.


Recorded at Retail Week Live
2022


Presented by Attentive. Driving retail sales with text message
marketing.