The Interview: Dickies Global VP of Digital Strategy, Calvin Anderson

The Interview: Dickies: In this episode of The
Interview Series, host Karl McKeever is joined by Calvin
Anderson, Global VP of Digital Strategy for VF Corporation brands
Dickies, Altra and Smartwool.


Founded a century ago, the Dickies brand originated as a denim
bib overall company, selling workwear to farm and ranch hands
around the Southwest. Acquired by VF Corporation in 2017, today
it is a global brand found in more than 100 countries —with a
style that resonates as much with pop culture icons as it does
with auto mechanics.


Calvin currently serves as Global VP of Digital Strategy for
Dickies, as well as two other brands within the VF Corporation
stable of brands – Altra and Smartwool – overseeing digital
technology, customer lifecycle, data analytics, engineering, and
science.


Prior to his role at VF Corp, Anderson served in several
executive positions within the hotel industry including Head of
Commercial at OYO NORA, the world’s fastest growing economy hotel
chain.


Recorded live in the heart of New York City during NRF 2023,
together we explore changing face of digital transformation, and
what retailers can learn from Calvin’s experience in the
hospitality industry.


Presented by Peak Technologies.