The Interview: IKEA US Head of Home Furnishing Identity & Retail Design, Seana Strawn

The Interview: IKEA - In this episode of The
Interview Series, host Karl McKeever is joined by Seana Strawn,
Head of Home Furnishing and Retail Design at IKEA US.


For over 20 years she has personally been designing or leading
teams who design home furnishing product and retail spaces for
some of the biggest names in the industry. Most recently with
IKEA US, Seana Strawn leads, among other things, the omnichannel
sustainability customer communication and sustainability retail
visual experience as IKEA develops toward their goal of being a
fully circular company by 2030.


In this episode, recorded live in the heart of New York City
during NRF 2023, Seana joins us to discuss the need for retailers
to place sustainability at the heart of strategic thinking, its
growing influence on retail design and how, if done right at
store level, the trend for resale can increase foot traffic with
unique offerings, and boost customer loyalty.


Presented by Peak Technologies