The Interview: The Estée Lauder Companies Inc. VP Innovation & Technology, Ophelia Ceradini

The Interview: The Estée Lauder Companies Inc. -
In this episode, host Karl McKeever is joined by Ophelia Ceradini
Vice President of Digital Technology and Innovation at The Estée
Lauder Companies.


Artificial intelligence and augmented reality are transforming
the beauty shopping experience through seamless and omnichannel
experiences. In our latest of episode of The Interview Series,
recorded live in the heart of New York City during NRF 2023,
Ophelia explains how, using technology to offer interactive,
immersive, and sustainable solutions, brands in the beauty space
are creating a solid foundation to solving consumer pain points
and firming up loyalty and sales.


In her role, Ophelia oversees Digital Innovation for the
company’s portfolio of over 25 prestige beauty brands, where she
leads consumer experience-driven innovation for all digital
platforms. Ophelia was responsible for launching The Estée Lauder
Companies’ first mobile platform, which established the
cornerstone of the company’s mobile-first strategy.


Over the last 15 years, she has held various strategic digital
and creative roles across The Estée Lauder Companies. Previously,
she was the Executive Director of Production for the company’s
Online division, leading the expansion of the company’s
e-commerce footprint, contributing to the company’s position
today as the number one e-commerce player in prestige beauty both
globally and in the U.S.


Presented by Peak Technologies