The Interview: Vuori VP of International, Andy Lawrence

In this episode of The Interview Series, host Karl McKeever is
joined by Andy Lawrence, VP of International of US-based athletic
clothing brand, Vuori.


Inspired by California’s active, coastal lifestyle, Vuori was
founded in 2015.


In September last year it launched into China, Hong Kong,
Singapore, the Middle East, and Mexico, and opened its first UK
store in London's Covent Garden.


In this episode, we explore the story behind the SoCal brand, the
key challenges that the athleisure sector (and many other DTC
brands) face to ‘win’ with consumers, and the company’s secrets
to serving up a successful international growth strategy.