The Interview: Brompton Bicycles Head of Marketing NA, Dawn Fichot

In this episode of The Interview Series, host Karl McKeever is
joined in conversation by Dawn Fichot, Head of Marketing North
America for iconic British foldable bike manufacturer, Brompton
Bicycles.


From its humble beginnings in a South Kensington railway arch in
1975, Brompton has grown into an internationally renowned brand -
famed for its ingenious design and impeccable craftsmanship.


Despite the unfolding uncertainty faced by other sectors in
retail over the past couple of years, Brompton has experienced an
unprecedented surged in demand. Looking ahead, Brompton has big
plans for the future with strategic growth in the US market a top
priority.


In this episode, we explore how this most British of companies is
adapting its message to move in line with needs of the North
American audience; the ways Brompton is leveraging digital
solutions to track new consumers; urban change in the US; and why
innovation and loyalty will always be Brompton’s obsession.


Recorded at NRF 2024: Retail’s Big Show