All about voice search with the SEO Oracle, Dr. Pete

Dr. Pete, Marketing Scientist at Moz, and world-leading SEO
oracle, tells all about the voice search landscape, and how you
can rank for searches on digital assistants like Google Assistant
and Amazon Alexa.


This is a jam-packed episode with deep, deep insights, advice and
guidance on all things voice search related. We'll give you
practical ways to compete to be the answer that’s read out in
voice first searches, as well as some notions on the current and
potential future benefit that could bring.



Voice search

There are all kinds of stats around voice search,
which we’ve touched upon before.


Gartner predicts that 50% searches will be voice based by
2020

There are already over 1bn voice searches performed per
month






With more people using their voice to search, how will that
affect search marketers, content creators and brands?


What’s the difference between a voice search and a typed search?


Is there anything you can do to appear in voice search results?


We speak to one of the search industry's top sources of SEO
knowledge, Dr. Pete, to find out.



Getting deep into voice search

In this episode, we’re discussing the differences between voice
search on mobile, voice first search on smart speakers and typed
search.


We discuss the absence of search engine results pages (SERPs) in
a voice first environment and increased competition for the
singularity: the top spot in voice search.


We chat about the search landscape, the effect voice is having on
search, changing user behaviour and expectations, new search use
cases and multi modal implications, challenges and opportunities.


We get into detail about how voice search works on devices such
as Google Assistant and Google Home. This includes debating
Google’s knowledge graph and it’s advantages and disadvantages in
a voice first context.


We look at the practicalities of serving search results via
voice. This touches on the different types of search results,
such as featured snippets, and how voice handles different data
formats such as tables. We get into detail about the different
types of featured snippets available and how each translate to
work (or not work) on voice.


We discuss Dr. Pete’s work and studies in the voice first space
including his piece ‘What I learned from 1,000 voice searches'
and what he found.


We wrap up with some practical tips that you can use right now to
start preparing for the influx of voice searches that’ll be
hitting the air waves soon and help you start to rank in a voice
first environment.



Our Guest

Dr. Pete Myers (a.k.a Dr. Pete a.k.a. the Oracle) is the
Marketing Scientist at Moz, the SEO giant and search
industry leader.


Dr. Pete has been an influential search marketer since 2012 and
has spent years studying Google’s search algorithm, advising
clients and the SEO industry on best practice and guiding the
industry into the future.


His research and writing on the topic has been helping brands
keep on top of the search space, improve their rankings and
business performance and has helped keep Moz at the top of the
industry.


Mozhas been at the top of the SEO chain since 2004 and is trusted
by the whole SEO industry as the place to go for SEO tooling,
insights and practical guidance.



Links

Follow Dr. Pete on Twitter

Follow Moz on Twitter

Read Dr. Pete's 'What I learned from 1,000 voice searches on
Google Home'

Read Dr. Pete's work at Moz


Where to listen

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