Conversations Squared #5 - Dr Maria Aretoulaki

Conversation analysis should be a part of every conversation
design team’s workflow. You may be doing it already without
realising exactly what it is.


I reached out to Dr Maria Aretoulaki to find out exactly what
conversation analysis is, why it matters and how she would use it
for a new project.


Maria is the Director at DialogCONNECTION Ltd and she works with
GlobalLogic (a HITACHI Group company) where she’s SME for ML/AI,
design-led and data-driven Voice & Conversational AI (VOCAI)
and VUI and CUI Design, and a Coordinator of the Web3 and
Blockchain CoE.


Maria is a true veteran of conversational AI, so it was fantastic
to chat with her!


00:00 Start


00:20 Maria's Introduction


02:38 Maria's VUI experience


05:33 30 seconds, go!


07:01 On 'copywriting' as a term for conversation design


08:45 What would you call the craft of utterance writing?


12:18 what surprised you most when you started designing
conversations?


15:04 Customers creatively swearing at bots


17:09 What is conversation analysis?


22:03 What is ontology?


26:33 Ontology of human experience


30:10 Where would you expect to use conversation analysis in a
new project?


33:10 What would you look for in the data?


36:09 Are recordings better than transcriptions?


38:48 Do transcriptions give enough detail?


43:20 How much detail is enough?


44:48 TTS and voice talent


48:08 Should conversation analysis adapt to different modalities?


51:58 Are ontologies intents?


53:51 Where can people learn more about conversation analysis?


57:51 Where can people follow you?


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