Dear Coach Pony: Should I Run Ads to Get Coaching Clients?

Should you run ads when you’re a new coach?


Whether it’s Facebook, Instagram, Google, or any other platform,
there are a lot of opinions, thoughts, strategies, and advice
floating around out there about whether or not you need to run
paid ads for your business to succeed.


To dig into that question, I’m joined by a very special member of
Team Pony, our Director of Growth Marketing (and my husband),
Suhaib Abdali.


Over the course of his career, Suhaib has run millions and
millions of dollars worth of ads on different platforms. Here at
Coach Pony, he specializes in Google ads, and we’ve run close to
a million dollars worth of ads ourselves. So, we’re not exactly
spring chickens when it comes to the advertising game. 


We’ll each give our takes on what you need to know before you
start spending money, and whether you need to advertise at all to
grow your coaching business.


Listen to the full episode to hear about:


Why your offer and your sales process need to be rock solid
before you even think about paying for ads

What you need to have set up on your website before you run
ads

Why a broader audience isn’t always better (no matter what
the platforms try to tell you)

Why copy and creative will almost always take more time and
effort than you think

Why ads are never set it and forget it



To learn more about Christie Mims:


Coach Pony

Instagram @christiecoachpony

Build A Real Business

Jumpstart Your Business Bootcamp



Resources: 


FREE Marketing Masterclass

Rita Barry & Co.



If you have some chocolate worth reviewing on the show, we are
easily bribed! 


Email us at hello@coachpony.com with your recommendation or if
you want to send us something to try!