Dear Coach Pony: How Do I Change My Niche?

As a coach, the niche you choose to serve influences so much of
your business and it’s a key piece of all of the marketing you’ll
do.


So what happens after you’ve been telling the world what you do,
and then you realize, well, maybe you don’t actually want to do
that anymore?


This season on the Coach Pony Podcast, dating coach Bobbi Palmer,
of Date Like a Grownup and I are here to help by answering your
burning questions about your coaching business, so you can get
more clients and get paid to coach! Get inside scoop from coaches
who have built 6 and 7 figure programs in a variety of niches. We
have a LOT to say.  


Random aside: we also have a Bridgerton audio theme this season,
so enjoy!


On today’s episode, Bobbi and I are talking about niching!


We’ll give you our best advice on how to choose one, and what to
do when your business evolves and that niche doesn’t quite fit
you anymore–because it will! It’s totally normal, we promise!
Plus we’ll share our stories of evolving our niches, how we
handled changes in our own businesses, and what we learned about
changing course.


Listen to the full episode to hear about:


Why you shouldn’t be embarrassed of changing your niche 

How to communicate your evolution so your existing audience
is excited to go along for the ride with you

Why Bobbi has stuck with her niche, but evolved her programs

How Christie’s businesses have evolved as she reprioritized
but kept their common purpose

Two pieces of homework for if you’re feeling unsure about
your niche and evolution as a coach



To learn more about Bobbi Palmer:


Date Like a Grownup



To learn more about Christie Mims:


Coach Pony

Linkedin

Build A Real Business



Resources: 


Jumpstart Your Business Bootcamp: www.coachpony.com/bootcamp

Free Marketing Quick Start



If you have some chocolate worth reviewing on the show, we are
easily bribed! 


Email us at hello@coachpony.com with your recommendation or if
you want to send us something to try!