#57 - Zerofux Clothing Interview (Brands, Design Work, Marketing, Social Media, Timaru etc.)

Chad Nicholas is the founder of clothing brand Zerofux Clothing
and has been operating for 4 years.


 


SOCIAL MEDIA


Facebook - https://www.facebook.com/zerofux/


Instagram - @zerofuxclothingco


Twitter - @zerofuxclothing


Website - zerofux.co.nz


 


TIMESTAMPS


 


00:36 - Why Chad Started Zerofux Clothing


02:12 - How Chad Came Up With The Name Zerofux/Clothing Brands


04:14 - Evolution Of Designs


05:20 - How Long It Takes To Make A Design


06:39 - Cost Of A Printing Machine/Vinyl Cutters/Graphic
Standouts


08:30 - Effort Involved With Starting A Clothing Brand


10:17 - How Rappers Started Marketing Zerofux


12:57 - Reece Thinks Its Weird Kiwis Rocking New York & L.A.
Brands


13:30 - People Not Paying For Quality But Paying Because Of The
Brand


14:33 - How Chad Markets Zerofux/Social Media Marketing


16:36 - Zerofux Demographic


17:43 - Not Capitalising On Cancel Culture/Covid-19/Not Making
Masks


19:43 - Mockup Designs That Get Scrapped


21:16 - Caps Dont Sell That Well/Shirts & Hoodies Sell Well


22:26 - Different Suppliers/China Pricing Compared To NZ


23:14 - Pricing Clothing Correctly


24:20 - Scrbbibe Wears Zerofux/Supporting People On The Come Up


25:45 - Life In Timaru/Aucklanders Not Knowing Where Timaru Is


27:36 - Chad Doesnt Sell Much Clothing At Hip-Hop Gigs


29:21 - Chad Wants To Do Zerofux Full Time


30:35 - Zerofux Podcast


31:30 - Printing & Packing Orders


33:16 - Chad Is Non-Stop Working/Time Vs Dollar Figure


34:56 - Broke Artist Podcast’s Exposure Of Zerofux/


36:37 - Engaged Followers As Opposed To Vanity Metrics


38:52 - Being The Face Of The Brand


40:30 - Doing Posters/Wanting To Hire People


42:58 - Tall Poppy Syndrome/Kiwis Easily Influenced By Americans


44:38 - Talkback Radio/Negativity Is Everywhere


45:40 - Ryan Lovins


47:50 - Not Wanting To Live With Regret


49:09 - Positive People


50:31 - Being Influenced By Your Environment/Breaking The
Negative Cycle


53:14 - Venturing Outside Of Your Comfort Zone


54:56 - Everything Is Possible But It Requires Time &
Patience


55:54 - NZ Rises To The Occasion


56:43 - Zerofux Receives Orders From Overseas


57:24 - Where To Follow Zerofux Clothing