What’s The Beef With Beef? Is There Meat That Is Good For You And The Planet? with Scott Lively

This episode is brought to you by Joovv, BiOptimizers, and Cozy
Earth. Meat is always a hot topic in the nutrition and wellness
space. To eat it, or not to eat it? That is the oversimplified
question of what is a much more complex topic. You see, we can’t
lump all meat into one category. And we can’t think about meat as
all or nothing—there’s much more to the story. Today on The
Doctor’s Farmacy, Scott Lively and I talk all about conscious
meat-eating, and more specifically beef, as well as the nuances
that come with it. Scott shares some helpful tips for improving the
quality of the meat you eat.   Scott Lively is the
co-founder of Raise American, which provides 100 percent grass-fed,
organic, American, planet-friendly beef. He is an organic food
entrepreneur and an absolute beef freak. Scott left a successful
career in the IT industry to co-found what is now the largest
organic beef company in the United States. Today, he oversees a
broad portfolio of companies, private labels, and brands. Scott is
an advocate of local economic development and regenerative farming
practices applied to large agriculture. He is the author of For The
Love of Beef: the Good, the Bad and the Future of America’s
Favorite Meat. This episode is brought to you by Joovv,
BiOptimizers, and Cozy Earth.   For a limited time, Joovv is
offering $50 off your first order with the code FARMACY at
Joovv.com/FARMACY. Some exclusions apply.   Try BiOptimizers
Magnesium Breakthrough for 10% off by going to 
magbreakthrough.com/hyman and using the code HYMAN10.  Right
now, you can try out Cozy Earth’s bamboo pajamas and loungewear for
40% off—their highest discount ever offered. Just go to
cozyearth.com and use the code HYMANPODCAST. Here are more of the
details from our interview (audio version / Apple Subscriber
version):  How “Big Beef” gained its negative reputation (5:46
/ 1:38) Issues and challenges with the current beef industry (10:43
/ 6:39)  Consumer driven change in the beef industry (12:13 /
8:40) Health attributes of grass-fed beef (14:21 / 10:34) 
Meat consumption and planetary health (21:09 / 17:22) 
Improving beef quality and agricultural practices through academic
and governmental programming (29:36 / 25:12)  Are lab-based
meat alternatives good for us? (34:39 / 30:42)  Tips to
determine meat quality (43:31 / 37:47) Scott’s journey into the
beef industry (48:15 / 42:31) The difference between organic and
grass-fed beef (52:13 / 46:27) Is regenerative agriculture
scalable? (55:01 / 49:16)  Get a copy of Scott’s book, For The
Love of Beef: the Good, the Bad and the Future of America’s
Favorite Meat here https://www.fortheloveofbeef.com.  Learn
more about The Conservation Reserve Enhancement Program (CREP)
here.