Make Behavior Change Stick with BJ Fogg

This episode is sponsored by Rupa Health and Athletic Greens.
  We’ve all been there—changing an old habit or creating a new
one can be challenging. But when we use science to understand the
secrets to lasting behavior change, it’s clear there are ways to
overcome the struggle and get the results we want. Today, I talk to
Dr. BJ Fogg about the science of lasting behavior change and the
success he’s seen in those who’ve used his system.  
  Dr. Fogg is a behavior scientist with deep experience in
innovation and teaching. For the past 20 years at Stanford
University, he has directed a research lab and he also teaches his
models and methods in graduate seminars. His New York Times
bestselling book, Tiny Habits: The Small Changes that Change
Everything, was published in early 2020 and is contracted to be
published in over 25 languages.   This episode is brought to
you by Rupa Health and Athletic Greens.   Rupa Health is a
place for Functional Medicine practitioners to access more than
2,000 specialty lab tests from over 20 labs like DUTCH, Vibrant
America, Genova, Great Plains, and more. Check out a free live demo
with a Q&A or create an account here.    Athletic
Greens is offering my listeners 10 free travel packs of AG1 when
you make your first purchase here.   Here are more of the
details from our interview (audio version / Apple Subscriber
version):  How BJ’s Mormon upbringing, homosexuality, and
perfectionism set the groundwork for his work on behavior change
(7:35 / 4:07)      Why feeling successful
is the key to building new habits and behavior change (16:06
/  12:19)    The Fogg Behavior Model and the
convergence of motivation, ability, and prompt (17:25 / 14:19) Why
specificity and simplicity are key to behavior change (22:43 /
19:05) The pervasive myth that eating less and exercise more is the
secret to weight loss (24:54 / 21:27)  Why behavior change is
not about discipline and willpower (26:27 /
23:36)       Repetition does not
create habits, emotion does (32:53 /
29:42)          
Three ways to make lasting change (45:02 /
41:49)                    
Two overarching maxims for creating behavior change—help people do
what they already want to do and help people feel successful (50:52
/ 47:29 Untangling vs. breaking habits (56:54 / 52:08) Learn more
about BJ’s work at tinyhabits.com and follow him on Facebook
@TinyHabits, on Instagram @bjfogg, and on Twitter @bjfogg.  
Join the Free 5-Day Program to Build Habits at
https://www.tinyhabits.com/join and learn more about the Tiny
Habits Certification Program at https://www.tinyhabits.com/certify.