How Fast Food Companies Coopted Black America with Marcia Chatelain

This episode is brought to you by Rupa Health, BiOptimizers, and
Vuori. Food and racism are heavily tied, and the history of fast
food franchises in America is one of many examples. In order to
continue the fight for civil rights and name ongoing social and
racial disparities, it’s important to learn how we got here. I’m
excited to dig into all this with Marcia Chatelain.  Marcia
Chatelain is a Professor of History and African American Studies at
Georgetown University. The author of South Side Girls: Growing up
in the Great Migration, she teaches about women’s and girls’
history, as well as black capitalism. Her latest book, Franchise:
The Golden Arches in Black America examines the intricate
relationship among African American politicians, civil rights
organizations, communities, and the fast food industry. In
2021, Marcia received the Pulitzer Prize in History, the Hagley
Prize in Business History, and the Organization of American
Historians Lawrence W. Levine Award for Franchise. Marcia has
received awards and honors from the Ford Foundation, the American
Association of University Women, and the German Marshall Fund of
the United States. In 2016, the Chronicle of Higher Education named
her a Top Influencer in academia in recognition of her social media
campaign #FergusonSyllabus, which implored educators to facilitate
discussions about the crisis in Ferguson, Missouri in 2014. 
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details from our interview (audio version / Apple Subscriber
version):  The history of African American owned fast food
franchises (6:01 / 3:00)  African American food culture,
access, health, and economics (11:24 / 6:30)  The food
industry targets marginalized communities toward junk food
consumption (16:44 / 9:30)  Making the healthy choice the easy
choice (18:19 / 15:20)   Social determinants of health
and necessary policy change (24:55 / 20:50)  The true cost of
the food we eat (34:22 / 29:00) The dark side of corporate social
responsibility spending (36:49 / 31:25)  Overcoming the power
of corporate lobbying (39:07 / 33:46)  Food sovereignty and
traditional foods (47:16 / 41:30)   Improving societal
systems and institutions (54:37 / 49:20)    Learn more
about Marcia Chatelain here and get a copy of her book, Franchise:
The Golden Arches in Black America, here.