Ep 15: Is Social Media Engagement an Outdated Metric?

On our latest episode, Sarah, Aleks and Ashley discuss the often
talked about social media engagement as a metric to measure your
social media efforts. But are we measuring this correctly? Should
we even be concerned about it in our fast paced world of social
media? We discuss how brands are tackling this issue and some that
have even gone a little over the top in trying to engage their
customers.