Podcaster
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23.04.2020
19 Minuten
Content helps you attract, engage, and delight prospects and
customers, bring new visitors to your site, and ultimately,
generate revenue for your company. But what content should you
create? We break it down into the top 10 FAQ's we get about
content on the podcast today!
1) What are the different types of content?
2) What does it mean to be a content creator?
3) What is content creation on social media?
4) How do you create content?
5) What is content in writing?
6) Why is content optimization important?
7) How do you deliver content effectively?
8) What makes content interesting?
9) What does content curation mean?
10) Is content important for SEO?
Content generation is very important in your digital marketing
strategy - but it comes down to creating the right content for
the right audience… who will encounter it at the right
time!
Show
notes: https://mainsite.21handshake.com/podcasts/ep-87/
Watch: https://youtu.be/25SIhCODRUM
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23.04.2020
17 Minuten
When we work with our clients and dive deep into their social
accounts - the first thing I love to talk about first is social
media goals. I think a lot of businesses jump onto social media -
but then they have no clue why they are there except for the
reason that someone told them they should be! So they post and
don’t see any traction, get frustrated and then just stop. Social
media can be very effective when you have the right goals in
place! Listen to our episode to determine what your goals should
be for:
-Listening
-Influencing
-Selling
Download a free PDF about social media goals in the show
notes!
Show notes: :
https://mainsite.21handshake.com/podcasts/ep-86/
Watch video:
https://youtu.be/IakcA-k_XGs
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22.04.2020
24 Minuten
In this episode we talk about why you should do a website audit
then go over some specific steps on how to do that! We love to
tell our clients, a website is not a one and done type of deal-
you should always be working to improve it with fresh content,
test your user experience and of course improve SEO. There are 3
main benefits of a website audit: ️Website performance
optimization ️Search engine optimization ️Conversion
optimization
Get your free website audit checklist in the show notes:
https://mainsite.21handshake.com/podcasts/ep-85/
Watch the video: https://youtu.be/tuMHtqE40io
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22.04.2020
15 Minuten
In the episode we go over top questions we receive about our
digital marketing process! Those questions include: ️How Long
Does it Take? ️What If My Budget is Small? ️I Don't Have a
Marketing Team, Does this Still Work? And more! Listen as we dive
into our process and answer your questions!
Watch the Video: https://youtu.be/PBSjuXLS0_A
Read the Show Notes:
https://mainsite.21handshake.com/podcasts/ep-84/
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25.02.2020
15 Minuten
Today we’re talking about brand assets – and how to align all the
assets your business has! This is a particularly important step
for growing businesses to take, and also one of the most
satisfying. Far too many businesses think that their marketing is
just hit or miss, or that that they need to keep coming up with
new ideas. Auditing your brand assets is all about gathering all
your content and seeing just what it can become!
For companies that already have a marketing system in place,
auditing plays another very important role: It helps businesses
take a look at all their different content and make sure it’s all
consistent – matching tone, product info, promises made, even
colors and visuals. This keeps all marketing content on the same
page, and shows exactly where the brand is at. It’s especially
vital for companies that may have changed content strategies or
logos a few times in the past but haven’t really thought about
it.
Find all show notes:
https://mainsite.21handshake.com/podcasts/ep-83/
Watch: https://youtu.be/lCVCGfLFcX8
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Über diesen Podcast
Join the team from 21 Handshake, a social media and video marketing
agency, as they discuss the changing landscape of social media and
video marketing. For business owners looking to stay up to date
with how digital marketing affects their business, this podcast is
a must listen for you. Topics discussed include how to prepare both
your team and business to adapt to using digital strategies that
lead to increased growth.
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