Ep 83: A Simple Yet Effective Brand Assets Audit

Today we’re talking about brand assets – and how to align all the
assets your business has! This is a particularly important step
for growing businesses to take, and also one of the most
satisfying. Far too many businesses think that their marketing is
just hit or miss, or that that they need to keep coming up with
new ideas. Auditing your brand assets is all about gathering all
your content and seeing just what it can become!


For companies that already have a marketing system in place,
auditing plays another very important role: It helps businesses
take a look at all their different content and make sure it’s all
consistent – matching tone, product info, promises made, even
colors and visuals. This keeps all marketing content on the same
page, and shows exactly where the brand is at. It’s especially
vital for companies that may have changed content strategies or
logos a few times in the past but haven’t really thought about
it.

Find all show notes:
https://mainsite.21handshake.com/podcasts/ep-83/
Watch: https://youtu.be/lCVCGfLFcX8