Ep 36: Sell More to Your Ideal Buyers By Creating Buyer Persona (s)

In a follow up to our last episode on discovering your ideal
buyer, in this episode Aleks, Sarah and Ashley dive into buyer
personas. Buyer personas take your ideal buyer (large picture)
and drill it down into characteristics of that buyer - their
personal, professional information, challenges and goals and what
objectives they may have during the buying process. Knowing your
buyer persona's characteristics can help further and streamline
your marketing message.