Ep 61: Lisa from Alexander Lumber on Managing Locational Experience One Store at a Time

In this episode we are joined by Lisa Roberts, marketing director
at Alexander Lumber to talk about managing multi-location
marketing! We deep dive into the challenges of multi-store
marketing, how to keep brand unity alive when it comes to
multiple stores and keep positive customer experience high from
store to store. We also learn why she created a 'marketing menu'
for their 13 locations and how that menu is used to cater to each
store's unique marketing needs. This is a great episode with some
wonderful marketing insights on how to take a 'brand' and
disseminate it down to local marketing.