Ep 62: B2B and B2C Customer Journey - They Are More Similar than You Think

In this episode, Sarah, Aleks and Ashley dive into a new 2019
report by Forrester Consulting titled B2B And B2C Companies Face
Similar Hurdles With Complex Buyer Journeys. This report is full
of great insights on the current state of your buyers and how
they are making purchasing decisions. Surprising results from the
study include that the time from first interaction to purchase
has decreased for all buyers and that more and more buyers
whether B2B or B2C are wanting to remain anonymous when
interacting with brands. This episode is packed with insightful
data on how you can connect with your customers and prospects
better as well as how you can leverage cross channel marketing to
track customers in their buying journey.