Ep 80: Lean Market Research Leads You To Discover What Your Audience Wants

This episode dives into step 1 of our digital marketing blueprint
and talks about lean market research. Lean market research uses
primary data to determine what problems your product/service
could solve for people. During lean market research, you talk
with customers directly to gain valuable feedback, a higher value
is placed on quality conversations vs. cursory surveys, there is
a continuously collecting of insights and intelligence, as
opposed to conducting infrequent, “big bang” research studies and
at its core the market research becomes the “voice of the
customer” and uses insights to transform the business, as opposed
to conducting research in a vacuum.
Watch episode on YouTube: https://youtu.be/hsMAkHaNMz8
Read:
https://21handshake.com/podcasts/ep-80-lean-market-research-leads-you-to-discover-what-your-audience-wants/