Ep 81: Why You Need a Clear Written Out Ideal Buyer AND defined Target Personas

This week, we’re going to discuss an extremely important step in
understand your audience and turning that into actionable
information for your marketing planning – buyer personas! We’ve
talked about buyer personas a couple times before, but we want to
do a deeper dive in this episode and really discuss how they’re
put together. Too many businesses skip creating buyer personas
when they are a key part of putting together a strategy, so let’s
look at what’s involved.

This episode dives deep into ideal buyer vs. buyer persona and
explains the difference between the two. We go over the specific
questions you need to ask to discover your ideal buyer and then
the specific questions to ask to discover your buyer persona
(s)!

Watch the episode: https://youtu.be/ZlMQkY-u4Jc


Show Notes:
https://21handshake.com/podcasts/ep-81/