Snowboarding Business – Adrian Margelist (Burton): Between Creativity and Strategy as Executive Creative Director

Adrian Margelist - between strategy and creativity. With the
perspective of the most diverse industries, he changes his
environment with personality, knowledge, and creativity: he couples
his high fashion experience with pure outdoor and board sport
enthusiasm. In the joint podcast, he talks about his career, his
enthusiasm and motivation, and why he feels particularly
comfortable between the worlds where he is an inspiring source for
colleagues and friends. **The episode with Adrian at a glance:** Up
to minute 9:00 we get to know Adrian - with what prerequisites did
he start his life? From minute 09:00 Adrian explains how he sees
his career and why he describes himself as a change maker and what
makes the difference for him in making change for different brands
From minute 12:00 we learn about the current status of the
boardsports industry through Adrian's eyes What will be the next
steps - where will Burton focus - an intro from minute 18:00 on
Strapless Riding and 3-D Boards From minute 24:00 Adrian conveys
his concerns about climate change and the impact of our actions.
For him, responsibility is a personal matter. From minute 29:00:
What is so special in Adrian's mindset regarding his leadership
role? From minute 39:00: Short and personal Q&A **How to get in
touch with Adrian:** - Adrian on
[LinkedIn](https://www.linkedin.com/in/adrian-josef-margelist-55971498/?originalSubdomain=ch)
**His series recommendation:** - [Squid
Game](https://www.netflix.com/de/title/81040344) | Netflix
**Related links - More about Adrian Margelist:**
https://www.textilwirtschaft.de/business/sports/burton-kreativchef-adrian-margelist-im-tw-interview-wir-stecken-mitten-in-der-zweiten-snowboard-welle-230518