David Nordblad - Scandinavian Outdoor Group (SOG)

Welcome to the Spuzziness Business Podcast by Outtra! In this
episode, host Kim Scholz sits down with David Nordblad, the General
Secretary of the Scandinavian Outdoor Group. With deep roots in the
outdoor industry, David shares his journey from working on the
sales floor to leading a member organization that supports
Scandinavian outdoor brands. Join us as we explore: David's
personal background and what drives his passion for the outdoor
industry The essence of the Scandinavian Outdoor Group and its
mission to strengthen member brands in the international market
Insights into the collaborative projects and initiatives that
benefit the outdoor community, including the Scandinavian Village
at trade shows The importance of sustainability in the outdoor
industry and how the group is pushing for climate commitments among
its members The current challenges facing the industry and the
future outlook for 2025 Whether you're a brand, retailer, or
outdoor enthusiast, this episode offers valuable insights into the
dynamics of the outdoor business landscape. Don't miss out on
David's inspiring stories and practical advice!