Strategies for Selling Intangible Products

Strategies for Selling Intangible Products

Selling an intangible product might involve selling to Pain or selling to Pleasure. Knowing when and how to read the Power Line in an account and employing the right tactic can bring big rewards.
31 Minuten
Podcast
Podcaster
Sales Warrior: Basho Technologies Podcast is a service of The Basho Community, which is committed to providing tools and resources to sales leaders who are constantly striving to achieve greater sales results.

Beschreibung

vor 18 Jahren
Selling an intangible product might involve selling to Pain or
selling to Pleasure. Knowing when and how to read the Power Line in
an account and employing the right tactic can bring big rewards.

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