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14.11.2025
27 Minuten
Dear Ladies and Gentlemen,
I want to share a few thoughts with you on the peculiar
relationship our society has with Artificial Intelligence. It
confronts us with the uncanniness of how it’s taken on an almost
religious-like quality—why else would the phrase curse and
blessing instinctively come to mind when talking about it? To
make sure the ideas I present to you are not completely out of
touch, I would like to share a few video clips we’ve published on
our ex nihilo Substack, created in collaboration with Dall-E and
Google VEO using our in-house, proprietary Company Machine. This
software is quite unusual insofar as it transliterates classic
essays and transcribed conversations into visual metaphors, and
because our brain—or more precisely, our language—is a veritable
magic box, these produce the most daringly audacious image
compositions—things that even the most fantastical mind could
hardly conceive. In a curious way, a remarkable reversal can be
observed here. When we talk about the power of imagination, when
some extremely daring theorists of the 1990s conjured up as the
visual turn, it must be said that advanced image production had
long since left the visual sphere—and gone to our heads. This is
noteworthy as we are witnessing the return of a medieval concept
of Signs. At that time, it was believed that the closer a Sign
was to God, the more valuable it was – or, as we would say today,
the more abstract it was. Consequently, thought was considered
the most valuable Sign, followed by the spoken word, then the
image, and finally the worldly traces one leaves behind. This
changed with the Renaissance, which actually brought about the
visual turn that cultural theorists of the 1990s diagnosed with
considerable delay – and Leonardo da Vinci reflected on the fact
that music is the little sister of painting, simply because it
fades away, while painting releases works of eternal value into
the World. So today, while claiming we live in a visual culture
may still appear to be true for large parts of the population,
the intellectual and aesthetic drive that feeds this world has
shifted its metamorphic form. If Hollywood’s dream factory went
on strike recently, it’s because the advances in our computer
culture are truly revolutionizing filmmaking. You only have to
think back to one of those epic historical films of the 1950s and
1960s, where entire small towns in southern Italy were recruited
as extras – and you see the difference. Today, CGI
(computer-generated imagery) provides directors with a whole
armada of hyper-realistic, malleable actors. And this rationality
shock affects not only the extras, but also the set and stage
designers, as well as the musicians, whom Bernard Hermann once
invited to the recording studio in the form of an entire symphony
orchestra. All this is now accomplished by someone like Hans
Zimmer or by anonymous CGI artists who conjure up the most
phantastical things on screen, which means that what used to be
called a set is now little more than just a studio warehouse
where a few actors perform in front of a green screen. Now, this
threat of rationalization posed by Artificial Intelligence
affects not only the immediate production process but also
post-production. Today, when voices can be cloned at will, and
even translation and dubbing can be done by AI with perfect lip
synchronization, the radical revolution of the dream factory is a
fait accompli.
Now, I could launch into a dystopian tirade about the changes to
our audiovisual tools—and I would be justified in doing so,
insofar as the coming surges of rationality are likely to affect
the entire industry. But that is not what I want to do right now.
Why not? Well, simply because I am convinced that a) this is a
matter of inevitability, and b) well, I personally find the
aesthetic and intellectual possibilities opening up with this
world both sublimely wondrous. The dilemma we face is more
intellectual, if not philosophical, in nature—a humiliation that
surpasses anything Sigmund Freud recorded in his Civilization and
Its Discontents. As you may recall, he identified three
intellectual humiliations: 1) The Copernican Revolution, which
meant we could no longer feel like we were the center of the
Universe; 2) Darwinian Evolutionary Biology, which called our
Anthropological Supremacy into question; 3) The Subconscious
self, which made it clear to individuals that they cannot even
feel at home in their own thoughts, that they are no longer
masters in their own house. Now, let’s keep in mind that when
these upheavals happened, they only really affected a small
number of people (the so-called elite, if you will), but with the
Digital Revolution, we are now facing a new and much more serious
situation: it impacts everyone, absolutely everyone in this
World.
The dilemma we face today can best be compared to what Günter
Anders once aptly called Promethean Shame—which can be understood
as a form of schizophrenia: I am, but I am not. If Blaise Pascal
once said that all human unhappiness stems from the fact that
humans cannot remain quietly in their rooms, then it’s evident
that networked humans are, by definition, social creatures—or, as
I would put it: dividuals who thrive on their divisibility and
their urge to communicate. But because that sounds so harmless, I
will tell you, who are largely familiar with the practices of our
public broadcasters, a little personal story. It has to do with
how, as a young man, I couldn’t quite decide whether I wanted to
be the next Thomas Mann or a composer. In any case, I realized
quite early on that the heroic history of the modern author
belonged to the tempi passati. That was in the mid-1980s, and
since I had been working with a musician from Tangerine Dream for
many years and was deeply involved in the world of recording
studios and electronic sound processing, I eventually realized
that some unquestioned fundamental assumptions had exceeded their
shelf life. When you have a sequencer in front of you that allows
you to chase your fingers across the piano, or more precisely,
the keyboard, at unprecedented speeds, you wonder why you ever
bothered with scales and Czerny’s School of Velocity. Even deeper
than this doubt about virtuosity was the discovery that, with
sampling, the whole world had actually become a musical
instrument, that even the sound of a toilet flushing could be a
great aesthetic experience, not to mention that a sampled sound
is actually a multitude, a multiplicity. In short: What caught my
attention was nothing other than the threat of proliferation
posed by digitalisation.
Fast forward three or four years, when I conducted an intensive
seminar at the University of the Arts together with an editor
from the RBB [Berlins public Radio], where I was working, and
Johannes Schmölling, the musician from Tangerine Dream, during
which we prepared actors and sound engineers to work together—and
because it was going to be broadcast, this wasn’t just any
ordinary practice session, but the real deal. And then my
colleague from the station, Wolfgang Bauernfeind, had the idea of
showing the sound engineers how the professionals at the station
work. But since I had worked as a director in large companies and
knew that the sound engineers weren’t even willing to touch the
multi-track machine in the studio – whereas the studio at the
University of Fine Arts was already fully digitalised – I told
him that wasn’t such a good idea. But he insisted – and so, at
some point (it was around 1992), half a dozen sound engineering
students entered the hallowed halls of the station, the T5. But
after just fifteen minutes, barely had the professionals begun
their work, the first student came up to me and whispered in my
ear: »Tell me, Martin, are they serious? « Which was, of course,
a very valid question. At any rate, a few years later, I ran into
one of the sound engineers in the station hallway, who asked me
if I thought someone like him would be employable in the private
sector.
Where does this resistance to engaging with this world come from?
The answer is simple: people resist because the experiences of
engaging with these new tools seriously shake and disrupt their
self-image. And most people prefer the phantasms of the past to
such an uncertain, unsettling future. Consequently, they talk
about true authenticity, about digital detox, or, when their
attempts to assert digital sovereignty fail, they proclaim the
end of humanity: the Infocalypse. Why is all this so easy?
Because Artificial Intelligence, like an alien, imposes itself as
a foreign body – for the simple reason that we’ve never really
embraced the World of Digitalisation, or at best only as
consumers who press buttons. Let me tell you a little story about
this. While traveling across the US in the late 1980s to
interview the pioneers of Artificial Intelligence, I had a lovely
encounter with Joseph Weizenbaum, the great-father of all
chatbots, who told me – still shaking his head – about his
secretary.
And because she was assigned only to him, she naturally knew that
Weizenbaum was working on a chatbot named Eliza – a tribute to
Eliza Doolittle from George Bernard Shaw’s play Pygmalion – and
she also knew that this chatbot was nothing more than a program
that Weizenbaum had written using the computer language LISP. In
fact, the program wasn’t particularly sophisticated, essentially
little more than a paraphrasing machine. As an exemplar, if you
typed in ›I feel bad,‹ the chatbot would respond, ›Oh, you feel
bad?‹. What astonished Weizenbaum was that whenever he saw his
secretary, she was constantly clattering away on the keyboard—so
intently she didn’t even notice him coming. And because he was
curious about what she was actually typing – she didn’t have that
much to do for him – he stepped behind her one day and glanced at
the screen. And what did he see? That his secretary was using his
chatbot as a substitute psychotherapist: »I feel bad« – »Oh, you
feel bad?«. This discovery intrigued him immensely—he realized
that, despite his secretary’s knowledge that she was
communicating with a simple program and not a human being,
Freud’s mechanism of transference was at work here.
While we might smile at this story, the strange part is that many
of our peers indulge in similar behaviors—and that this form of
transference (thinking of Ray Kurzweil, who dreams of a
superintelligence) doesn’t even spare the experts in the field.
This observation deepened my exploration of cultural history—an
endeavor that ultimately resulted in the writing of several
books. Throughout my research, I’ve kept asking myself the same
question: How did this come about? What exactly is a Machine
anyway? What makes people imbue machines with metaphysical, often
religious significance to machines? But before we venture into
the question of what we really mean by Artificial Intelligence,
let me offer a very simple, albeit unusual interpretation of the
computer world. What makes it so unique? As a young author, what
was it that fascinated me about the World of Sounds? You could
say it was this: Whatever can be electrified can also be
digitalised. This means: What we call Writing is no longer just
an abstract idea floating above the waters like the mind of God
(or the Letters of the Alphabet), but can take on any imaginable
form. This could be the geo-location data of a whale, the sound
of a toilet flushing, or the swipe-away gesture of a hand that
city dwellers use to reject potential partners they definitely
don’t want to get in bed with. Applying this logic to the Work
World, which is the only one we value, would mean that any Work
that has been digitalised ends up in a Museum of Labour. Here’s
another memory from the early 90s: a wonderful pianist came into
the recording studio, played a piece by Schumann, and then left.
But no sooner had he left the studio than the grand piano, which
had stored his finger movements via MIDI sensors, played the
piece again—and if we had wanted to, we could have sat down with
Cubase or Pro Tools and altered his performance at will. And this
raises the question: What does it mean that every piece of work
that has been digitalized disappears into the Museum of Work? The
answer is simple and familiar to us all. Because electricity
transcends distance, the program—in other words, the mummified
work process—can be transplanted and accessed from anywhere in
the world: Anything, Anywhere, Anytime. Haunting us here is the
dilemma of the Speed of Light. And this has nothing to do with
Artificial Intelligence. Let’s take this a step further by
examining the basic formula of our digitalised Continent of the
Mind more closely. It can be found in an 1854 work published by
English mathematician George Boole. Although it underpins Boolean
algebra and logic, and every programmer uses Booleans routinely,
this formula remains a terra incognita. Try it out the next time
you get the chance, and you – or, depending on who you’re
programming with – will experience the surprise of a blue
miracle. And you don’t even need to venture into higher spheres
to do this. George Boole, who pursued the project of »removing
the representative from mathematics,« asked himself a very simple
question: What do zero and one, the two royal numbers of
mathematics, have in common—and what sets them apart from all
other numbers? If I multiply one by itself, the result is always
one, and if I multiply zero by itself, the result is always zero.
This distinguishes zero and one from all other numbers.
Formalising this gives us the basic formula for everything
digital: x=xn. If you retranslate this back into natural
language, you might begin feeling vertiginous: because it means
the end of the original, the end of identity, the end of
authenticity. Taking this seriously and applying this formula to
yourself, you would have to say: I am someone else, I am
superfluous, I am a population. The extent to which this logic
has already taken hold of our thinking becomes clear when we
consider that every digitized object (be it a .pdf document, an
audio, or a video file) is structurally superfluous. This, it
seems to me, is a profound upheaval, the consequences of which we
cannot yet fully foresee.
Let’s take this a step further and consider Artificial
Intelligence, which is really more like pseudo-intelligence.
Because what we see staring back at us in the mirror is,
literally, a »mediocre« version of ourselves. Let me briefly
digress to The Man of the Crowd, a short story published by Edgar
Allan Poe in 1840. What prompted Poe to write this short story,
whose motto intriguingly references the misery of human beings
(Ce grand malheur, de ne pouvoir être seul – the great misery of
not being able to be alone), was his reading of a text published
a few years earlier by computer pioneer Charles Babbage: The
Ninth Bridgewater Treatise. – This is the same man who founded
the Royal Statistical Society and whose Analytical Engine, the
precursor to the computer, rendered 10,000 French calculation
slaves jobless. Indeed, Edgar Allan Poe’s hero, who watches
passers-by from a London café, acts like a
statistician—classifying workers, small clerks, cleaning ladies,
maids, and so on. But when an older man moving in a strange,
unpredictable way catches his eye, his curiosity is aroused. He
gets up and begins following him. In this chase, which reads like
a crime thriller, the narrator realizes that this man has lost
his inner center of gravity—he is almost magically drawn to the
events happening around him. This is the secret that is finally
revealed after a long pursuit: this man has lost his center—and
because he is off-center, he is completely absorbed in society
and the world around him. This insight comes as a shock to Edgar
Allan Poe’s narrator:
»»This old man,« I said at length, »is the type and the genius of
deep crime. He refuses to be alone. He is the man of the crowd.
It will be in vain to follow; for I shall learn no more of him,
nor of his deeds. The worst heart of the world is a grosser book
than the ›Hortulus Animæ,‹ and perhaps it is but one of the great
mercies of God that ›er lässt sich nicht lesen.‹« [he cannot be
read]
When we enter text into ChatGPT or Claude.ai – or generate an
image using Dalle-E, Flux, or Stable Diffusion – what comes out
is our stochastic self, The Man on the Crowd. And while this may
appear intelligent – and even more intelligent than what entire
cohorts of undergraduate bachelor’s students put on paper – it
has nothing to do with true intelligence. You get the answers, or
more precisely, the patterns that machine learning, with the
speed of light of processors, has been able to find and collate
from its database. In other words: what we see staring back at us
from the mirror is nothing other than this Man in the Crowd. Once
you realize that even talking about Artificial Intelligence is a
kind of self-deception, the more interesting question arises: How
do we deal with this so-called intelligence? And
how do we escape the dilemmas that are epitomized in Edgar Allan
Poe’s depiction of The Man of the Crowd: the archetype
and the genius of deep crime? The answer is both simple
and difficult. Simple because this demon loses its power the
moment you become aware of it. Difficult because, as a society,
we have long since entrenched ourselves in particular forms of
social schizophrenia. This is evident in how people don‛t find it
strange to want to limit Internet free speech by invoking digital
sovereignty inspired by Carl Schmitt‛s thinking. Calling this
intellectual confusion cognitive dissonance is almost an
understatement, as it seems to me far more dangerous than
anything we fear accomplishing with Artificial Intelligence. Yes,
creating avatars of ourselves that act as consumer influencers is
possible—but this idea has been entrenched in people’s minds long
before it became a technological reality. When the call center
agent recites his lines from a script, then I’m no longer talking
with a human being, but with an android. It’s easy to forget
where certain concepts originated. Take the cyborg, for example.
In the 1960s, this term was used to describe humans who could
only be kept alive in hostile environments—like the vacuum of
space—by cybernetic means, turning them into cybernetically
enhanced organisms. Viewed in this light, all of us who are glued
to our smartphones and computer screens have long since mutated
into cyborgs. Is there anything wrong with that? I would say
no—or if there is anything to be said, it is that being a cyborg
conflicts with claims of Identity, Authenticity, and Digital
Sovereignty.
In conclusion, I can certainly see that digital disruption, along
with the advent of machine learning and AI, represents a major
paradigm shift – and the political consequences could be as
profound as the arrival of the Wheelwork Automaton, which plunged
the Middle Ages into a veritable crisis of faith. You see it
everywhere: a kind of general unease in culture that, in order to
assert itself, takes refuge in an eroticism of resentment, a
Great Again that seems like postmodern
Quixotism: a fight not against windmills, but against processors
that, just like Don Quixote, appear to us as monsters of the
past. No philosopher captured this dilemma better than Nietzsche
when he wrote:
»Those who fight monsters should be careful not to become
monsters themselves. And if you stare long enough into an abyss,
the abyss will stare back at you.«
If I ignore all these political questions and focus instead on
what could be achieved with AI today, especially in the
intellectual and aesthetic realms it opens up, the scenery
changes radically—just as its pitch suddenly shifts too. Maybe
we’re venturing into territory that’s unfamiliar, if not
downright frightening to us in its uncanniness. For my part, I
wouldn’t settle for anything less than what the Renaissance did
for our culture because the Realm of Signs (see above) is once
again undergoing a radical revolution. Anyone who works with
audiovisual objects these days could probably tell you a thing or
two about this. Immersing yourself in a program like DaVinci
Resolve—what an apt name!—suddenly raises questions about the
effect of a sound file on color or lighting design; or you find
yourself preoccupied with the aesthetics of light leaks,
glitches, particle emissions, and so on. All these questions may
seem as obscure to you as how my reflections on the Philosophy of
the Machine led me to Alien Logic—and I don’t blame you for that,
quite frankly. When my son, as a 9-year-old Waldorf school pupil,
was asked what his father does, he replied charmingly: »My father
writes books that nobody understands!« The point is simply this:
all the convictions I have arrived at over time are not
inventions of my own, but have to do with the Social Drive that
affects us all.
With this in mind, I thank you for your attention.
Translation: Hopkins Stanley & Martin Burckhardt
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10.10.2025
28 Minuten
As the current wave of disruption, manifesting itself through
various conversations about artificial intelligence swirling
around us (which, from our perspective, would be better described
as a »Reflective Intelligence«), builds into a cultural crescendo
reminiscent of Hokusai’s Great Wave off Kanagawa. Indeed, when,
as a kind of embarrassment of thought, even the leading figures
in its epistemological field conjure up a dys-utopian race toward
civilizational collapse (as with Geoffrey Hinton), it’s easy to
overlook how the Computer’s intellectual roots in our Machine
Culture date back to the 18th century. And because of this,
reflecting back on Digitalisation's origins in the crackling rift
of Writing’s electrification becomes even more essential. We’re
pleased to share this brief conversation between us about reading
between the lines regarding Electrification, Massification, and
the shifting definition of Writing in the early chapters of
Martin’s Short History of Digitalisation.
Hopkins Stanley and Martin Burckhardt
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19.07.2025
1 Stunde 10 Minuten
It is difficult to ignore how Capitalism has slipped into a deep
values crisis – and indeed, you might be forgiven for thinking we
are in a Potemkin village, a zombie economy sustained only by
memories of a glorious past or by cash injections from central
banks. For this reason alone, our conversation with Peter Fleming
was extremely valuable, as he, with his keen sense of fundamental
upheavals, recognized the signs of the times early on.
Observations like how work has become little more than a
mythological narrative for reassuring ourselves of our sense of
importance and self-worth, or that universities have turned into
dark zones in our era of Human Capital—sometimes jokingly called
Whackademia—and that in this morally decayed environment, it is
almost impossible to cling to the specter of the homo economicus
as the ideal of utility-maximizing rationality. In this sense,
it’s only logical that Peter Fleming's dirge ends with a
reflection on Capitalism and Nothingness. And while this may be a
somewhat somber topic, we found our conversation with him to be
very enjoyable and entertaining.
Peter Fleming is a Professor of Organization Studies at the
University of Technology, Sydney. During his time in London,
where he taught Business and Society at City University, he
chaired the London Living Wage Symposium at the House of Commons.
His work has been recognized with several awards.
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29.06.2025
47 Minuten
Following our presentation of the »Labyrinth of Signs,« parts I
and II, we now provide a deeply reflective yet light-hearted
post-mortem discussion between us to help you understand what it
means to be literate. Martin’s concept of Psychotope becomes more
understandable as our conversation progresses; it becomes clear
how essential the Alphabet is in enabling us to be literate in
our thinking, writing, and discourses, revealing that we are
essentially working with an outsourced, historical unconscious in
how it shapes us through its use. This is evident from the fact
that the origin of Symbolic Logic remains a gaping blank space in
Philosophy—even more so: it’s hidden within the conspicuousness
of its absence. Something I’ve come to know as the Burckhardtian
leitmotif of »The Philosopher’s Shame.«
It’s also no coincidence that »Geist der Maschine« features a
chapter on how Sigmund Freud developed his concept of the
unconscious, which we’ve also translated into English and will be
posting soon. For now, it suffices to say that this chapter
explains how and why Freud excluded the 19th century’s material
culture (meaning its Logic of an Electrified/Telegraphic
Society), which fulfilled his metaphysical needs, while
simultaneously introducing something like a black box unconscious
of the Unconscious into the World as its Psychotope.
Hopkins Stanley
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15.06.2025
5 Minuten
The title’s rhetorical question is a tautology. After all, it's
evident that when we dream, our bedroom transforms into a space
that’s magically filled with all kinds of creatures. In this
sense, the engaging little experiment showcased in our short
video simply translates our dreamwork into daylight. If we must
insist that artificial intelligence is not the creation of some
alien, hostile force, it’s because this misconception has long
become endemic. When commentators go so far as to view AI as a
singularity, a trans-humanist super-intelligence—or worse, a new
biological species—they are operating under a profound
misunderstanding. This misunderstanding mainly arises because the
History of Digitization has remained a blank page thus far. This
is why we will present our readers with chapters detailing the
events that have shaped the style and spirit of this history over
the next few weeks. Our failure to confront this history and its
implications for so long may explain the discomfort many of us
feel as we contemplate the consequences of this revolution in our
lives. Reflecting on the progress made in recent years, driven by
projects like OpenAI, Claude, Gemini, and Ollama, it's clear that
our working world—indeed, the capitalist value system itself—is
facing the crisis Nietzsche described as the devaluation of
values. However, in our case, we are dealing with an economic
rather than a moral logic of devaluation. Instead of seeking
comfort in doomsday rhetoric, it makes much more sense to dare to
look in the mirror. While you may encounter your own nightmares,
on the other hand, you’re also confronting a dream machine—one
that can produce the most wondrous results.
Eigentlich läuft die rhetorische Frage des Titels auf eine
Tautologie hinaus. Denn es ist evident, dass, wenn wir träumen,
unser Schlafzimmer der Ort ist, der, ganz von selbst, von allen
erdenklichen Wesen animiert ist. In diesem Sinn ist auch das
kleine, höchst unterhaltsame Experiment, dass sich in diesem
kleinen Video niedergeschlagen hat, nichts anderes als eine in
die Tageshelle übersetzte Traumarbeit. Wenn man gleichwohl darauf
beharren muss, dass die Gebilde der Künstlichen Intelligenz nicht
auf eine fremde, feindliche Macht zurückgehen, so weil dieses
Missverständnis längst endemisch geworden ist. Wenn sich
Kommentatoren dazu versteigen, in der KI eine Singularity, eine
transhumanistische Superintelligenz – oder ärger noch: eine
neuartige biologische Spezies zu erblicken, hat man es mit einem
tiefen Missverständnis zu tun. Dieses Missverständnis rührt nicht
zuletzt daher, dass die Geschichte der Digitalisierung bis heute
eine Leerstelle geblieben ist – weswegen wir in den nächsten
Wochen unseren Lesern die Kapitel präsentieren werden, die in
dieser Geschichte stil- und geistprägend sind. Dass man sich
dieser Geschichte – und ihren Implikationen - so lange nicht
gestellt hat, mag das Unbehagen erklären, das die meisten
Zeitgenossen heimsucht, wenn sie darüber nachdenken, welche
Folgen diese Revolution für ihr eigenes Leben haben mag. Schaut
man sich die Fortschritte an, die sich in den letzten Jahren
(forciert durch Projekte wie OpenAI, Claude oder Gemini oder
Ollama) Bahn gebrochen haben, ist evident, dass unsere
Arbeitswelt, ja, das kapitalistische Wertesystem hier vor jener
Bewährungskrise steht, die Nietzsche als Entwertung der Werte
gefasst hat, nur dass man es in diesem Falle nicht mit einer
moralischen, sondern einer durchaus ökonomischen Entwertungslogik
zu tun hat. Anstatt hier Trost in einem Weltuntergangsvokabular
zu suchen, ist es sehr viel sinnvoller, den Blick in den Spiegel
zu wagen. Mag sein, dass man hier den eigenen Alpträumen
begegnen, anderseits hat man es mit einer Traummaschine zu tun –
die ganz wunderbare Ergebnisse zeitigen kann.
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