Lead Generation World

Legal lead generation is a broad industry that can be divided into two main categories. The first is intent-driven – in this category, the leads are in the market for a specialized attorney for services such as auto accident, personal injury or even social security disability. The second category falls into discovery, where the lead is educated with an ongoing legal action that they might qualify for. Most of the tort markets – Camp Lejeune, Zantac, Tylenol, etc. – fall into this category. Join this session and discover these the similarities and differences with these two categories. With our panel of experts, learn the channels that are better (and can scale) for each, and the best practices in building their unique funnels. More than that, discover ideas on marketing angles and lead magnets to grab attention, engage leads and convert them. Finally, educate yourself on the specific nuances of each market. Key Takeaways:  - Get the different acquisition channels for motor vehicle accident, social security disability and torts.  - See how calls are generated (inbound v. outbound) and their sources / touchpoints (direct from ad, fresh lead, aged lead, transfer, text message, etc.)  - Learn messaging that resonates with the leads in each market Speakers David Quiec(Speaker)ENGINEFISH, PARTNER Anthony Paluzzi(Speaker)PALO MEDIA, CEO Andy Northcutt(Speaker)Legal Brand Marketing LLC, VP Business Development Blake Holiday(Speaker)WALKER ADVERTISING, DIRECTOR OF AFFILIATE STRATEGIES

In this session, we delve into the intricate process of transitioning from SMS marketing to closing sales, emphasizing the necessity for a buffer between the two stages. Discover the unseen aspects of marketing operations that fuel your sales results, and understand why a robust conduit is essential to ensure an effective and smooth transition. Key takeaways include a comprehensive understanding of the process that converts SMS messages into successful sales, and insights into why it's not as straightforward as it may seem. We'll delve into real-world examples and strategies that demonstrate how you can streamline this process, mitigate pressure points, and optimize the entire SMS to sales conversion journey.   By the end of the session, you'll have the necessary knowledge to identify potential gaps in your own marketing-to-sales process and practical strategies to reinforce this crucial business conduit for enhanced performance and increased sales. Speakers Holly Depies(Speaker)RALLY BOX, Owner Cari Hartman(Speaker)UNIK MEDIA, VP OF PARTNERSHIPS Tracy Laney(Speaker)Digital Thrive , Business Development and Strategic Partnerships  Melanie Bivens(Speaker)VERSE.IO, SR. MANAGER ENTERPRISE PARTNERSHIPS

This incisive session on navigating the offshore pay-per-call and contact center Landscape provides an invaluable roadmap for managing offshore operations, touching upon key areas such as transnational payments, contact center script compliance, and the art of vetting offshore centers. With a particular focus on real-world case studies, attendees will gain pragmatic insights into the good, bad, and ugly of offshore operations while acquiring strategies to mitigate fraud and improve overall performance.  Speakers Tina Dixon, COO(Speaker)Queens of Digital Marketing, COO Susannah Rayburn(Speaker)DIABLO MEDIA, GENERAL MANAGER Natalia Pacheco(Speaker)Quantum Digital Media Inc, Senior Director of Revenue Operations Erin Bittner(Speaker)CONNECTION HOLDINGS, DIRECTOR OF SALES

Join us for an enlightening panel discussion with industry experts, as we delve into their proven strategies for achieving success in pay-per-call. Uncover expert testing methodologies and gain valuable insights on when and how to scale your operations to achieve massive volumes. Get ready to discover the keys to unlocking the full potential of pay-per-call marketing! Speakers Adam Sthay(Speaker)DIGITAL MEDIA SOLUTIONS, SVP PAY PER CALL Josh Grant(Speaker)PROSPECTSDM, DIRECTOR