How to Generate Quality Legal Calls at Scale

Legal lead generation is a broad industry that can be divided
into two main categories. The first is intent-driven – in this
category, the leads are in the market for a specialized attorney
for services such as auto accident, personal injury or even
social security disability. The second category falls into
discovery, where the lead is educated with an ongoing legal
action that they might qualify for. Most of the tort markets –
Camp Lejeune, Zantac, Tylenol, etc. – fall into this
category.

Join this session and discover these the similarities and
differences with these two categories. With our panel of experts,
learn the channels that are better (and can scale) for each, and
the best practices in building their unique funnels. More than
that, discover ideas on marketing angles and lead magnets to grab
attention, engage leads and convert them. Finally, educate
yourself on the specific nuances of each market.

Key Takeaways: 

- Get the different acquisition channels for motor vehicle
accident, social security disability and torts. 

- See how calls are generated (inbound v. outbound) and their
sources / touchpoints (direct from ad, fresh lead, aged lead,
transfer, text message, etc.) 

- Learn messaging that resonates with the leads in each
market

Speakers



David Quiec(Speaker)ENGINEFISH, PARTNER


Anthony Paluzzi(Speaker)PALO MEDIA, CEO


Andy Northcutt(Speaker)Legal Brand Marketing LLC, VP
Business Development


Blake Holiday(Speaker)WALKER ADVERTISING, DIRECTOR OF
AFFILIATE STRATEGIES