Music Lessons and Marketing

Marketing doesn’t fail because Facebook ads don’t work. It fails because the message isn’t clear. In this episode, we dig into the biggest marketing myths holding music schools back—and how to fix them. You’ll discover: Why parents aren’t buying lessons—they’re buying transformation. How to craft a story that resonates with families in your community. The #1 shift that makes your ads, posts, and emails actually work. Why consistency beats intensity in every marketing channel. A simple exercise to uncover the words parents really want to hear. If you’ve been frustrated with marketing that feels like a money pit, this episode will help you create a strategy that actually connects—and converts. davesimonsmusic.com  

This episode is your go-to checklist for making the most of fall’s natural enrollment surge. Whether you’ve got 20 students or 200, you’ll learn practical, fast-to-implement tactics to increase sign-ups and re-engage past families. Here’s what you’ll take away: If you want this fall to be your biggest enrollment season yet, this episode will give you the tools and the timing to make it happen. How to make your homepage irresistible to parents in seconds. The exact question to ask in first calls that uncovers their “why.” A simple calendar trick to catch families right after sports season. How to use instrument-specific ads with deadlines for more clicks. Ways to turn your dropout list into your best free marketing source. The fastest way to follow up with your warmest leads. Why you should talk about your school way more than you think. If you want this fall to be your biggest enrollment season yet, this episode will give you the tools and the timing to make it happen. davesimonsmusic.com

In this episode, I get real about something every music school owner feels in their gut: your school is more than a business—it’s your baby. But just like raising a child, you eventually need to prepare it to thrive without you. I share what I’ve learned from working with school owners across the country, the emotional journey of selling my own school, and the mindset shift that changed everything: thinking like a seller, even if you never sell. This episode is for any owner who feels tired, stuck, or unsure how to scale beyond themselves. Plus, I invite you to a powerful free webinar on Wednesday, July 31 at 1:00 PM ET: "How to Build a Music School That’s Sellable—Even If You’re Not Planning to Sell" with special guest Jeff Homer, CEO of Ensemble Performing Arts. Reserve your spot: welovemusicschools.com/webinar

What M&M’s Taught Me About Music School Marketing In this episode, we’re looking at one of the most iconic marketing campaigns of all time—M&M’s “Melts in your mouth, not in your hands”—and how the same psychology can transform the way you market your music school. You’ll learn how to move beyond surface-level promotion and tap into the unspoken fears, doubts, and curiosities that parents are already carrying—whether they’ve said them out loud or not. In this episode, you’ll discover: Why pointing out a hidden problem builds immediate trust with parents Real-world messaging examples that speak to concerns parents didn’t know they had How to create ads that stir curiosity and spark action The subtle shift from selling lessons to connecting with emotions How to reframe your next campaign to make parents say, “This is exactly what we need.” If your marketing isn’t converting the way it should—or if it just feels like it’s missing something—this episode will show you why.   davesimonsmusic.com