Episoden

Naming Your Business: Why It Matters More Than You Think
02.04.2025
4 Minuten
 Your name sets the tone. It’s the first impression, the identity, the hook that makes people pay attention (or forget you instantly).  - What makes a great business name - Why the name needs to make sense and feel true to what you do  - How to avoid overthinking and still make progress  - Real-world advice for choosing something memorable and meaningful  Don’t let naming your business slow you down—but don’t treat it like an afterthought either. Find something that clicks, then run with it. More Information Enter code for 15% off your first month at Penji: FREEIDEAS Become a customer at Penji: https://penji.co/pricing/  Receive Weekly Advice directly to your email: https://getfreeideas.com Subscribe to Free Ideas: https://www.youtube.com/@GetFreeIdeas Subscribe to Dear Dads: https://www.youtube.com/@deardadsco
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Services You Should Offer (Here’s How to Decide)
31.03.2025
8 Minuten
 In this episode, we cover:  - Why clarity beats complexity when choosing your services  - How to narrow down your offers based on what you’re confident and comfortable doing  - Why your service should be the exact answer to one clear problem  - How to position yourself as the obvious solution to your prospect’s #1 question  Whether it’s digital marketing, consulting, content creation, or anything else—you don’t need to be everything to everyone. Focus, specialize, and do it well. The real win? Knowing your strengths and building your services around them. More Information Enter code for 15% off your first month at Penji: FREEIDEAS Become a customer at Penji: https://penji.co/pricing/  Receive Weekly Advice directly to your email: https://getfreeideas.com Subscribe to Free Ideas: https://www.youtube.com/@GetFreeIdeas Subscribe to Dear Dads: https://www.youtube.com/@deardadsco
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How to Choose a Niche (Find Your Perfect Audience)
24.03.2025
12 Minuten
. In this episode, we break down how to:  - Choose a niche without overcomplicating the process - Identify your ideal demographic using real customer data  - Focus on what you’re actually good at (not what’s trending)  - Let your current audience guide your future growth  Whether you’re just starting out or refining your business model, this episode will help you cut through the noise and make smart, grounded decisions. Your niche doesn’t need to be perfect. It just needs to be yours. More Information Enter code for 15% off your first month at Penji: FREEIDEAS Become a customer at Penji: https://penji.co/pricing/  Receive Weekly Advice directly to your email: https://getfreeideas.com Subscribe to Free Ideas: https://www.youtube.com/@GetFreeIdeas Subscribe to Dear Dads: https://www.youtube.com/@deardadsco
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How to Start an Marketing Agency
19.03.2025
9 Minuten
In this episode of Free Ideas, we break down everything you need to know to build a successful agency from the ground up. - Understand your service—know what you’re truly good at. - Define your offerings—don’t try to do everything, specialize. - Focus on solving problems, not just chasing money. The key to long-term success? Deliver real value and scale smart. When it’s time to grow, use Penji for unlimited, high-quality graphic design to streamline your workflow and keep clients happy. Drop your questions below—what’s your biggest challenge in starting an agency? More Information Enter code for 15% off your first month at Penji: FREEIDEAS Become a customer at Penji: https://penji.co/pricing/  Receive Weekly Advice directly to your email: https://getfreeideas.com Subscribe to Free Ideas: https://www.youtube.com/@GetFreeIdeas Subscribe to Dear Dads: https://www.youtube.com/@deardadsco
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Why Weather Vane
28.02.2025
13 Minuten
In this video, I’m pulling back the curtain to show you exactly how projects are posted within Penji and the work that goes into optimizing client websites. This is a raw, behind-the-scenes look at what it takes to build an agency from the ground up. The website? Not perfect. The pricing? Still evolving. The process? Always improving. But waiting for perfection = waiting forever. The real goal is to start getting customers, refine the strategy, and build as we go. Over the next 1-3 months, the website and copy will continue to evolve, but the core mission remains the same: - Help businesses grow through powerful digital marketing strategies. - Leverage Penji’s creative power to deliver high-quality results. - Build an agency that’s transparent, scalable, and adaptable. This is the reality of starting a business in real time—no fluff, no sugarcoating. Watch the process unfold, in real time. More Information Enter code for 15% off your first month at Penji: FREEIDEAS Become a customer at Penji: https://penji.co/pricing/  Receive Weekly Advice directly to your email: https://getfreeideas.com Subscribe to Free Ideas: https://www.youtube.com/@GetFreeIdeas Subscribe to Dear Dads: https://www.youtube.com/@deardadsco
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Über diesen Podcast

Free Ideas is your ultimate resource for entrepreneurial inspiration and actionable strategies. Follow along as I document the journey of building a digital marketing agency from the ground up, leveraging the power of my own company, Penji, to test and refine real-world business practices.

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