Podcaster
Episoden
27.10.2025
40 Minuten
In this special episode of Two Guys on Stuff, we sit
down inside Virbela with its founder, Alex
Howland, to unpack the story behind one of the most
innovative platforms in remote work today.
Alex shares how a background in organizational psychology led him
to build a fully immersive virtual office experience—long before
“metaverse” was a buzzword.
We cover:
The origin of Virbela and the early grant that launched it
How remote work is being redefined
Leading and scaling a virtual-first company
What it takes to turn vision into reality
Whether you’re a founder, remote leader, or just curious about
what comes after Zoom—this episode will get you thinking
differently about the future of work.
Recorded in Alex’s actual office inside Virbela
Stay tuned for Part 2, dropping next week.
Check out Virbela Go at www.virbela.com/go.
Mehr
20.10.2025
58 Minuten
In this follow-up conversation, Tom and I dive deeper with
franchise experts Lori
Schneider and Ralph
Yarusso to explore what happens after you
decide to start a franchise.
We cover:
Funding options
The difference between owning a job and building a business
Lessons learned from decades in the field
Red flags, deal breakers, and how to vet opportunities
What they wish more people understood before
getting started
Whether you’re exploring franchise ownership or already in the
game, this episode is full of practical insight from two seasoned
leaders who’ve built, led, and advised top-performing systems.
Listen in, take notes, and get your next nugget.
Mehr
13.10.2025
40 Minuten
Thinking about starting your own franchise? In this episode
of Two Guys on Stuff, we sit down with Lori Schneider and
Ralph Yarusso of Atticus Franchise Consulting for a
no-fluff, real-world conversation on what
it actually takes to get started.
We cover:
The mindset shift from employee to owner
Why franchising may (or may not) be right for you
Common misconceptions and pitfalls first-time owners face
What questions to ask before signing anything
Lori and Ralph bring decades of experience helping leaders launch
successful franchise businesses—and they don’t hold back.
This is Part 1 of a two-part series that every aspiring owner
should hear.
Connect with Lori and Ralph:
Lori@AtticusFranchiseConsulting.com
Ralph@AtticusFranchiseConsulting.com
720-454-4412 (Lori)
303-587-6373 (Ralph)
www.atticusfranchiseconsulting.com
Mehr
13.10.2025
40 Minuten
Thinking about starting your own franchise? In this episode
of Two Guys on Stuff, we sit down with Lori Schneider and
Ralph Yarusso of Atticus Franchise Consulting for a
no-fluff, real-world conversation on what
it actually takes to get started.
We cover:
The mindset shift from employee to owner
Why franchising may (or may not) be right for you
Common misconceptions and pitfalls first-time owners face
What questions to ask before signing anything
Lori and Ralph bring decades of experience helping leaders launch
successful franchise businesses—and they don’t hold back.
This is Part 1 of a two-part series that every aspiring owner
should hear.
Connect with Lori and Ralph:
Lori@AtticusFranchiseConsulting.com
Ralph@AtticusFranchiseConsulting.com
720-454-4412 (Lori)
303-587-6373 (Ralph)
www.atticusfranchiseconsulting.com
Mehr
02.10.2025
47 Minuten
Overview
Tom and I break down where to begin if you want to start a
business. We keep it simple. One person. One problem. One
promise. You will leave with a 7-day starter sprint, two easy
templates, and a clear path to your first sales.
Key takeaways
Start with a real problem you can solve
Choose a tiny market you can reach this week
Write a one line offer and price the outcome
Ask for help early. Then ask for the sale
Track simple metrics. Conversations. Offers. Yes responses.
Delivery. One result
Tool by Friday
One line offer templateI help [who] get [result] in [time] with
[method].
Price: [fixed or tiered]. Start: [date]. Guarantee: [clear
promise].
First five sales checklist
List ten names you could helpAsk for a ten minute callShare
your one line offer Ask for the sale or a specific referral Book
delivery and send a simple welcome note
The 7 day starter sprint
Day 1: Pick one person and one problem
Day 2: Do three short interviews. What hurts. What they tried.
What a win looks like
Day 3: Draft your one line offer. Make a simple page with a
calendar link
Day 4: Ask five people for feedback or a paid pilot
Day 5: Write a one page delivery plan
Day 6: Deliver a sample or first session
Day 7: Capture one testimonial and one metric
Links & Resources
Human and AI Field Notes newsletter
Edwards Advisory Group site:
https://www.edwardsadvisorygroup.us
Start here. 5 minute AI assessment:
https://www.edwardsadvisorygroup.us/ai-assessment
Connect with us:
tom.tobinteam@gmail.com
mde@edwardsgrouptx.com
Send a question or a result from your sprint. We may read it next
week on air info@edwardsgrouptx.com
Mehr
Über diesen Podcast
Two Guys on Stuff is where real leaders have real conversations.
Hosted by Michael Edwards and Tom Tobin, this podcast cuts through
the noise to explore the human side of leadership,
entrepreneurship, and culture. From startups to legacy businesses,
we talk about what it actually takes to build something that
lasts—trust, clarity, courage, and conviction. No fluff. No
gimmicks. Just two guys with decades of experience, helping you
lead better, think deeper, and grow stronger. New episodes weekly.
Join the conversation.
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