Autoline After Hours 17 - Art Research

When it comes to cars and trucks, it’s not just the manufacturers
who are researching what customers want. There are some independent
voices out there that do focus groups, among other activities, on
all makes and models of cars and trucks with some fascinating
results. One of those experts joins the panel tonight to discuss
what he and his team discover about the buying whims of the public.
Art Spinella is the brain trust of CNW Marketing Research and he
joins John, Peter and Jeff Gilbert from CBS Radio Detroit via Skype
from his homebase in Bandon, Oregon. The guys have a chance to talk
about not only Art’s automotive research but this week’s news as
well, including the big changes in GM management, company profits
(kind of) for Ford and (definitely) for Hyundai, CAFE Pay to Play
and of course all your insightful questions during Rapid Fire.