Autoline After Hours 19 - Like a Spot

This week on another After Hours we get an inside look at the
high-stakes world of automotive advertising with the originator of
the iconic Like a Rock Chevy campaign, and more recently, the 2010
Prius spots. Along with John McElroy and the regulars, Peter De
Lorenzo of AutoExtremist.com and BusinessWeek Detroit Bureau Chief
David Welch, Kurt Ritter of Saatchi LA Skypes in from his offices
in Torrance, California. David Kiley, also from BusinessWeek,
visits the studio as well, eager to join the gang in grilling Kurt
on such things as the controversial marketing announcements coming
out of Toyota, pricing of the new Lexus LF-A supercar, and what
Kurt thinks of his former employer’s (GM’s) marketing efforts. And,
as always, we get to your incisive phone calls and e-mails in this
week’s installment of Rapid Fire.