Autoline After Hours 53 - The Word for Today is 'Brandsition'

This week we welcome Nina Beckhardt, President of The Naming Group,
a company that specializes in branding. She’ll be joining us to
offer her expertise in how car names are created–what works and
what is a total disaster? Of course we’ll also get into the news of
the week including Chevy’s decision to dump Campbell-Ewald, its
advertising agency since 1919. Plus, we’ll talk money: do recent
earnings mean the industry has turned the corner? Is GM’s deception
that it has paid off all government loans going to backfire? Why
has Ford stock plummeted despite the fact that the company beat
analysts’ expectations? John McElroy’s in studio with Peter De
Lorenzo, the Autoextremist, as well as David Welch from Bloomberg
BusinessWeek.