Gordon Coyle on Using Video to Create Inbound Specialty Liability Leads

Spartan philosophy, built in the black-ops lab of
business: https://www.findingpeak.com


Finding Peak podcast: https://linktr.ee/ryan_hanley





In this episode of The Ryan Hanley Show, Ryan Hanley interviews
Gordon Coyle, founder, and president of The Coyle Group. Gordon
is a risk management and insurance services firm specializing in
liability products. He joins the podcast and explains how he's
using video to create inbound leads in specialty liability
insurance.





This is an episode you do not want to miss...





Episode Highlights:


Gordon shares his background story with Ryan.
(13:00)

Gordon explains that his natural curiosity and motivation
from Ryan led him to take it to the next level in the
technological aspect of the business. (18:31)

Gordon talks about consistency and discipline being the keys
to everything that you do. (21:07)

Gordon shares how he was able to assist someone who had seen
his videos and asked for his help. (26:23)

Gordon shares that he gets his leads from people that are
searching for answers on insurance on YouTube.
(33:51)

Gordon explains that one of the hardest things for him to do
is to repurpose content. (40:31)

Gordon shares that every sales job is all about getting
noticed, and the best way to do that is through social media.
(45:22) 

Gordon shares that there are a lot of producers that have
stood out and become successful through the use of social media.
(48:14)

Gordon talks about the difference between paid and organic
marketing in social media. (54:23)

Gordon advises people to think about the sales process and
the closing ratios when talking about inbound and non-inbound
businesses. (57:40)






Key Quotes:


"Consistency and discipline, I think, are key not only for
marketing but a lot of things in whatever you do." - Gordon Coyle

"Every sales job is all about getting noticed, right? You
have to kind of build interest you have to have you have to get
your foot in the door, your toe in the door. And, you know, how
do you do that? How do you get noticed? And I think that there's
a lot of good opportunity to do that with content." - Gordon
Coyle

"The consistency around video creates an aura of expertise,
knowledge, whatever it may be, you become a very believable
character." - Gordon Coyle






Resources Mentioned:


Gordon Coyle LinkedIn

The Coyle Group

The Coyle Group - YouTube

Reach out to Ryan Hanley






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