How to Get Famous (The Hidden Art of PR) | Mickie Kennedy

Spartan philosophy, built in the black-ops lab of
business: https://www.findingpeak.com


Finding Peak podcast: https://linktr.ee/ryan_hanley


What if you could get famous without anyone knowing you're
marketing? It's not magic; it's the hidden art of Public
Relations.


In this episode of Finding Peak, Ryan Hanley sits down with
Mickie Kennedy, the founder of eReleases and a 25-year veteran of
the PR industry, to pull back the curtain on "credibility
engineering." Mickie reveals why press releases—a tool many have
written off as dead—are more powerful than ever for small
businesses, entrepreneurs, and content creators looking to build
massive brand authority.


Forget what you think you know about PR. Mickie shares the
counter-intuitive strategies that get results, from the
psychological power of a contrarian take to the "Pill in the
Cheese" method for getting media coverage without anyone
realizing you're pitching.


In this episode, you will learn:


The Hidden Art of PR: How to generate buzz and media
attention that feels organic and earned, not paid for.

Credibility Engineering: Actionable steps to build
unshakeable authority in your industry, even if you're just
starting out.

Viral Storytelling Secrets: The truth about eBay's
fabricated origin story and how you can craft narratives that
journalists can't ignore.

The 17% Sales Bump: How a simple "brag book" of press
clippings led to a 17% increase in sales for a local carpet
company.

AI-Powered PR: How to use AI the right way to craft
compelling press releases, and the one prompt you should never
use.

Contrarian Authority: Why taking an opposing viewpoint
can instantly make you appear smarter and more credible to your
audience.



If you're ready to stop shouting into the void and start getting
the attention your business deserves, this episode is your
roadmap.


This is the way.


Connect with Mickie Kennedy:


Free PR Masterclass: https://ereleases.com/plan

Website: https://eReleases.com






This show is sponsored by:



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This show is part of the Unplugged Studios Network — the
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https://unpluggedstudios.fm.

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