Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing

I help founders & executives generating more than $1M
in revenue find their Easy Mode. Start here:
https://ryanhanley.com/subscribe


Watch this episode on YouTube:
https://youtu.be/lKaYO5Hy5LI


If you are using AI to optimize for conversion rate, return
on ad spend, or time-to-hire, you are pointing a self-driving car
at the wrong address. And it’s going to take you there really,
really fast.


In this episode of Finding Peak, I sit down with Nicolas
Darveau-Garneau, former Chief Evangelist at Google and author of
"Be a Sequoia, Not a Bonsai." Nicolas has advised over 1,000 CEOs
on digital transformation, and his conclusion is staggering: 90%
of companies are optimizing the wrong KPIs.


We break down the $15 Billion mistake companies make with
AI, why Customer Lifetime Value (CLV) is the only metric that
actually matters, and how a simple mindset shift helped a local
gym owner turn a $200K business into a $1.2M powerhouse without
adding more members.


Whether you run a Fortune 500 company or a Main Street
bakery, this conversation will completely change how you deploy
AI in your business.


In this episode, we cover:


The $15 Billion AI mistake most companies are making right
now


Why optimizing for conversion rate is killing your
long-term profit


How to use AI to predict the future (and why you must get
comfortable with forecasts)


The exact strategy a gym owner used to 6x his business by
targeting 55-year-olds


How to build a limitless testing organization that your
competitors can't catch


Why brand building is no longer just for massive
corporations



** Connect with Nicolas Darveau-Garneau **

LinkedIn: https://www.linkedin.com/in/nickdg/


Book: Be a Sequoia, Not a Bonsai:
https://amzn.to/4tdw84D


This show is part of the Unplugged Studios Network — the
infrastructure layer for serious creators. Learn more at
https://unpluggedstudios.fm.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for
information about our collection and use of personal data for
advertising.